#WakeUpWednesday guide brings parents and carers up to speed on this notable new arrival.With the power and credibility of Meta (including a ready-made relationship with Instagram) behind it, plus users’ increasing frustration with Twitter and – for the moment, at least – no adverts, Threads struck an unprecedented social media ‘sweet spot’ when it launched in July 2023. “Way beyond our expectations,” was a delighted Mark Zuckerberg’s early verdict.

While Threads is currently relatively basic in terms of features, some concerns have already been raised over the sheer volume of users’ data the platform collects, the possibility of algorithms recommending unsuitable content and, as always, other people’s spiteful behaviour.